Soul of Siam Collection
Anantara × Jim Thompson
Client: Minor International
Creative direction and executive production:
Tijana Pavlov Mezger and Jovan Petrovski
Scope: Collection development, campaign production and pop-up displays for Anantara hotels and Jim Thompson stores.
Bangkok, 2026
Director: Maprang Suteekan Supamit | DOP: Nisha Jurairattanaporn | 1st AD: Thida Kuakulpitak | 1st AC and Focus Puller: Suntharika Nguanhom | Production Manager: Warunee Khirirat | Production Assistant: Duangporn Jaidee | Camera Team: Foongbinlek Film, Chootiwat Chonchankaeo, Krit Phuthavorn and Somporn Krabkran | Gaffer: Udom Pinthong | Head Electrician: Somkiat Somwang | Grip: Thanisorn Ngoenbat | Electricians: Teeramet Ngoenbat, Thodsawat Phongroop, Saksan Thepsri, Kittisak Seepundon and Lek Thongtas | Post-production & music: Client.
Talents: Cindy Bishop and Byron Bishop | Make-up and Hair: Eddie Vinai Jumpaprom | Styling: Jovan Petrovski and Tijana Pavlov Mezger | Styling Assistants: Woon Phate and Zaw Dan Li Lahtaw.
Soul of Siam is a landmark collaboration between two icons of Thai luxury: Anantara Hotels & Resorts and Jim Thompson.
Created to celebrate a milestone anniversary, the exclusive collection brings together world-class hospitality and legendary textile heritage in a contemporary edit of resort wear and silk accessories, carrying the spirit of Thailand across journeys near and far.
Photographer: Surachai Saengsuwan | Photo Assistants: Hanseng Luu and Pattarapon Sudchaliao.
Talents: Cindy Bishop and Byron Bishop | Make-up and Hair: Eddie Vinai Jumpaprom | Styling: Jovan Petrovski and Tijana Pavlov Mezger | Styling Assistants: Woon Phate and Zaw Dan Li Lahtaw.
Images courtesy of @cindysirinya on Instagram
The Soul of Siam collection launched as a global collaboration and was presented across 12 Anantara hotels in Thailand and selected Jim Thompson flagship stores.